AmCham and PwC share the same values and targets to achieve socially.
Zlata Elksnina-Zascirinska, Country Managing Partner at PricewaterhouseCoopers
Joining the debate were the following experts:
The event was moderated by Ivars Slokenbergs, AmCham President.
TTIP is the potential comprehensive trade agreement currently being negotiated between the EU and the U.S. It represents a unique opportunity that would set global standards for the future. TTIP is expected to go beyond anything ever negotiated so far. The negotiations are aiming at reducing or removing market access barriers and tariffs, unnecessary regulations and restrictions on investment in a wide range of sectors. Done properly, TTIP will give European firms - especially small and medium sized enterprises - greater access to a huge market.
Given the immense size of the U.S.-EU trade links, even small improvements will bring large gains to the two economies. According to figures from the European Commission, eliminating tariffs between the EU and the U.S. could boost business production by €107 billion in the EU and up to €71 billion in the U.S. If agreements on non-tariff measures (NTMs) such as regulatory differences and trade restrictions are also included, it could increase the EU GDP annually by as much as €122 billion by 2018. The European Commission has estimated that the increased trade between the EU and the U.S. could offer real returns to every household - about €545 per year per family in Europe. In tough economic times, this added boost could create economic wellbeing for citizens and business on the both sides of the Atlantic.
Believing that TTIP would have a positive impact on its economy, Latvia has extended its strong support for TTIP.
Watch the video of the roundtable debate:
AmCham is a place to meet representatives of other industries and understand the business environment.
Signe Velina, Market Access Manager Latvia of Johnson & Johnson