As responsible company, McDonald’s truly cares about the packaging that company produce. As part of waste strategy McDonald’s is accelerating different solutions that reduce waste while also transitioning to more sustainable packaging and taking part in actions that help keep communities clean. To keep the Riga city and parks around McDonald’s clean, this year McDonald’s has joined forces with “Rīgas Meži” with a common goal - to drive people’s attention and encourage people to take care of their packaging and other waste in a proper way – by dropping into the waste bins. New smart waste bins provided by McDonald’s to Riga city parks offer modern and convenient solution for waste disposal and encourage people to take care of both McDonald’s packaging, as well as other waste. Operating entirely on solar energy, the new smart bins bring new, sustainable and easy waste disposal and management solution in Riga. The new bins are placed in three Riga’s central parks – Bastejkalns, Vērmanes dārzs and Opera square.

McDonald's also supports events, activities and projects that help Latvian families and children. Alongside the Ronald McDonald House Charities Latvija (RMHC Latvija), McDonald’s has been supporting children health for more than 12 years now, making access to healthcare easier and more convenient for children and families living in regions outside of Riga. Together we help to provide more than 5000 medical consultations to around 4000 children and adolescents every year. RMHC Latvija is a charity organization that looks after the health of Latvia’s children and adolescents. In collaboration with qualified medical specialists, a special mobile healthcare center regularly visits Latvia’s regions to provide free medical consultations to children and adolescents closer to their homes.